3M Re-wrapping Paper

print, web

The Brief
To design an integrated campaign for print and online that taught and enabled people to Re-wrap their unwanted Christmas gifts and send them away to charities. My job was to design a look and feel for the campaign, choose the colour palette, create a suite of illustrations, design the folded print ad for Timeout as as well as a website that would sit on their main e-commerce site. 

This was a perfect opportunity to get parralaxing. The sites content was fairly simple and journey based so it suited a single page design. Working with Tom (front end developer extraodinaire) we had great fun animating the Scotch tape elephant trunk and parralaxing snowflakes. The site went live just before Christmas and we had tweets from Alan Sugar on day 2. So far the charities have received 200 presents in counting.

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