Agent of Whimsy Identity

brand, Illustration, web

The Brief
To design an identity for the greatest man on earth. Kevin McGlade has supported me as a friend and as a creative flower in my life. He was off to Canada to start a family and wanted to build himself a brand. Agent of Whimsy was the name.

I wanted the identity to feel friendly and approachable, nothing too trendy or fashion conscious. Something that might resemble a skate logo or a theme park but also something that could be used on tshirts later on. I started by drawing it in pencil and then ended up cutting it up to shift around the letter shapes before pentooling the final design.