Fudge wanted to create a new website that really delivered on what people were looking for when it came to their hair. They wanted to make people feel free and liberated to express themselves through the colour and style of their locks.
I worked on the look and feel for the site and through research developed ‘The Lookbook’. The site eventually developed with a more unisex feel with more of a rugged texture but The Lookbook became one of its main features allowing people to save and download looks to take to their hairdressers or keep for a day when you need a little makeover. I also shot some street-style photography at a few festivals in the summer and got to dye Iona’s hair pink.