To launch Jigsaw’s new collection with our new brand strategy in mind. Working with the gorgeous creative team Rachel and Izy we set to coming up with a design and an idea that made Jigsaw stand out on the high street, they no longer wanted to blend in.
Inspired by street style photography and an attitude seen in so many strong brands we came up with the solution that Jigsaw was about Style & Truth. No fast fashion, just well made beautiful clothes for strong real people. We had some great ads in Grazia, style and ES magazine and a massive Oxford Street Takeover that ran for almost a month. The coverage has been awesome and feedback has been astounding.